The Finishing Touch!!!

So now I complete this blogging season by focusing on one of the important topics that we started with, The Pester Power. I have clearly expressed in all the blogs the importance of Pester power and how it helps all the marketers, product developers etc. However one of the important and necessary thing has not been so far discussed.

Is pester power good or not ?

As far as pester power does not create any mental agony and family tensions, it is always good from marketing perspective. However, one of the ethical discomfort is that of making the parent to shell out unwanted money due to this effect and thus feel bad, not for buying a product which they may not be using, but for this unwanted money drain.

So, how to avoid it ?

So it is quite important at this juncture, for me to suggest parents some aspects about the Pestering Power and how to avoid them from happening, so that parents don't fall in fight with sellers!

These are just some arbitrary suggestions which may or may not work well any particular individual, but is generic enough to suit for a wide range of audience.

• It is better to calmly explain the children "The value of money", rather than directly shouting at them for some pestering.
• When you say no, mean it. If your kids know that you will eventually cave in they will keep trying. This can be the hardest thing to do. But just remember you are saying no for a reason. :)
• Even in case of saying no, try to show your child you understand how they feel. This is important that as once the child knows that you understand for her/him, they may possibly not pester again.
• Get away from the habit of buying something every time you go out and If you know your child will start asking for a new toy, take one of their favourites in your bag to distract them. :)
• Ahem, Don’t say yes unless you mean it! Since, the word "Yes", is very precious, don't ever utter the word unless you are very confident of saying so.
• I think that no behavioral modifications are really necessary in changing this behavior which has existed in humanity for eons. Following only these simple points while going for shopping is sufficient!!!