Hyper Parenting

In the previous Blog, we discussed in detail the important Catalysts leading to Pester Power and in Particular we found one attribute called "Hyper Parenting". Now we shall discuss about Hyper Parenting in detail.
Its literary definition is as follows:
"A child-rearing style in which parents are intensely involved in managing, scheduling, and enriching all aspects of their children's lives"
Let us understand this concept better with the following example.
There are many Instances, wherein both the office going parents, who cannot really care anything for their children, try to provide all the facilities and amenities that the children require. This may include, sending for tutorial courses from even 7th Grade onwards and getting all the nutritional food that the child may require. But for these set of parents, it is something like an important feature that the child misses because of their absence.

Again talking about the marketing opportunity in this scenario, we find that these parents feel that they cannot satisfy all the requirements of the children and always tend to do something more for their children. Exactly, this is the Golden opportunity for Pestering Effect. Now a pestering of lesser magnitude by the children is sufficient to influence the parents.

Now talking about the effects of Pester Power, we can see that children may lose their touch with parents due to excessive pre-occupation.Also many children may not get enough sleep.
"Some of the consequences of over-scheduling are stress, burnout, anxiety and depression.
However talking on the positive effects of Hyper-Parenting, we find that making the child excessively pre-occupied and involving their children in more number of activities than is required leads to "Creative Thinking". This is because the children involve in many new tasks and activites and always keep trying for new ways of doing any task rather than asking their parents.

We live in an age of hyper-parenting, where a child is the ultimate validation of an adult's ego and the little time they have to spend with them must be "quality time". There is little room for deviance, boredom or unplanned curiosity in the modern child's routine, especially when the parents return home from long hours at work :)


SOURCES: "The Over-Scheduled-Child" by Alvin Rosenfeld, Stanford University.